No matter your industry, being able to successfully navigate changes in customer behavior is key to business sustainability.

The findings showed that these self-control exercises reduced impulse buying urges. Directions for future research are discussed. Marketing Letters: A Journal of Research in Marketing publishes ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Understanding consumer behavior provides the necessary insight to craft compelling marketing campaigns, convincing people to choose your brand. But influencing consumer behavior is not easy.

How can you change consumer behavior? This question was originally answered on Quora by Leslie Zane.

Role of Perception in Consumer Behavior. The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much ...

Experts say predicting consumer behavior may be harder in 2024 but these data analytic techniques can help retailers find success.

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...