What Are the Functions of a Marketing Manager or Officer?. Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations.

The integrated marketing communications manager continues to provide this service, but the other activities under his integrated management function influence the production of marketing material.

If you want marketing to be accepted as a trusted partner and advisor to the C-suite and other strategic business functions, you must understand what R&D/engineering, product management, sales ...

Many of the other branches of business management revolve around strategic management because the success of a business is often determined by financial, marketing and operational strategies.

With the proliferation of marketing automation tools and increased pressure from the C-Suite to prove the value of Marketing, marketing ops management is gaining traction; for all but the smallest ...

Brand management is a marketing function that uses brand management techniques to increase the perceived value of a product line or brand over time.

Picture members of the average C-Suite 10 years ago, all gathered around a big conference table. Where would the chief marketing officer be? Probably outside on the front lawn.