Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.

Hello Kitty Cafe is celebrating My Melody's birthday by allowing players the chance to get a free backpack to keep within Roblox.

Today, Sanrio debuts its own virtual “My Hello Kitty Cafe” on Roblox, a global platform bringing millions of people together through shared experience ...

Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform's 55 million daily active users.