PARIS — Parfums Givenchy is adding a new olfactory variation, L’Eau en rose, to its Very Irrésistible franchise, which began in 2003. “Very Irrésistible is now a classic of the perfume business,” said ...

NEW YORK — Coming soon to a TV screen and a magazine near you: a movie-like advertising campaign for the new Very Irresistible Givenchy — starring actress Liv Tyler. The print ad resembles a movie ...

Amanda Seyfried strikes a pose as she stars in the campaign for Givenchy's Very Irresistible fragrance. The Les Misérables actress follows in the footsteps of fellow American Liv Tyler, as the face to ...

Taking over the reins from fellow former-ingenue Liv Tyler, Amanda Seyfried has already been photographed in various Givenchy outfits on the red carpet. More recently, she attended Givenchy’s ...

The actress appears in a new short video clip for Givenchy's Very Irresistible perfume Amanda Seyfried wears a boyish disguise in a new video of her debut ad as the face of Givenchy's Very ...

According to Isabelle Gex, vice-president global marketing Givenchy, it took the company 18 months to create the new perfume, which combines Organza's sharp scent with mild floral notes of five ...

Move over Liv Tyler, there s a new fragrance face in town and it s the refreshingly honest Amanda Seyfried. We say that, because she told WWD.com that when called asking her to be the face of the ...

Amanda Seyfried, is that you? The Les Miserables star went incognito for her debut commercial as the new face of Givenchy's Very Irresistible fragrance. Slowly but surely, Seyfried reveals herself to ...