From a cooking show on Shahid to Almarai placement inside a hit drama, the campaign sets a new benchmark for creative brand ...

Independent creative group, People, is underpinning its global growth with the appointment of three new senior leaders.

Read about the rapid growth in the GCC creator economy, the sectors outperforming others, and new trends paving the path ...

The investment builds on the IMI strategy to be a global player connecting audiences through content, culture and experience.

The Campaign Saudi Briefing event – brought to life through one keynote, three fireside chats, and three in-depth panel ...

Luxury brands like Prada and Omniyat have taken over J1 Beach thanks to Publsh Group’s latest series of digital activations.

Leaders say the industry must go beyond clicks and develop an understanding of contribution margins, incrementality, lift and ...

Here’s a wrap-up of a virtual round table conversation of industry leaders dissecting evolving marketing strategies in the ...

Through the sponsorship, the New Murabba logo will feature front-of-shirt on Al-Hilal Women’s First Football Team and ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in September ...

Conducted between March and July 2025, the MMS study measured 300 Saudi households across 29,000 sessions on MBC Group’s linear platforms.