When Grand Central Terminal replaced ads with New Yorkers’ stories, it revealed what audiences crave from brands today: ...

Published every Thursday, the newsletter will feature the latest news, highlights and deep dives on sports marketing ...

M&C Saatchi Sport & Entertainment won the Formula E account and will lead its global brand and corporate communications.

Where: The emerging women’s track and field league, founded by Seven Seven Six’s Alexis Ohanian Sr., brought back its annual ...

The first of the six pro bono campaigns encourages those struggling with suicidal thoughts to ‘find their anchor.’ ...

Industry analysts have suggested both Publicis Groupe and Havas could be potential acquirers of Dentsu’s international business, although Arthur Sadoun, the chief executive of Publicis, ruled out the ...

This week’s batch of brand creative is once-again star-studded, with some scary good spots featuring Bradley Whitford and ...

A year on from the opening of its New York office, Gut leaders reflect on its wins, growth and breakthrough work.

The company’s recent creator effectiveness report underscored the need for dependable measurement in the category.