The agency saw 15 new US wins, more than 20 new or retained accounts across North America and more than 25% incremental ...

AKQA has selected Helder Santo as CEO, Americas. He replaces Tesa Aragones, who left the WPP agency — along with its former ...

Anthony Holton has joined (TMC) as head of strategy for North America. He comes from Wieden+Kennedy Portland, where he served ...

The number of new advertising and marketing agencies seems to be growing by the day, which can lead to a misperception that ...

Unilever has appointed social-first agency Samy to develop and activate a global influencer strategy for the conglomerate’s food businesses. Samy will work on the influencer account for food brands ...

The Fox-owned streamer is rolling out creator-driven programming, new interactive ad formats and an expanded Amazon DSP ...

Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue — Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s ...

MLB’s partnership with Zillow extends Zillow’s Someday Starts Today brand platform, which launched in January to immerse ...

WPP also found “disparity” inside its own company as some US-based colleagues on executive committee earned more than CEO.

The agency reported that less than half (47%) of its revenue came from AOR work in 2024, but that number jumped to 75% in ...

TikTok and Tubi announced the Creatorverse Incubator, a program helping content creators fund original shows, on Thursday.

In the past month, the media buying platform has experienced significant friction with 3 of the ‘Big 5’ advertising holding ...