China added 12,000 coffee shops last year, but why are western giants like Starbucks falling behind local upstarts? Campaign ...

Anti-suicide charity The Molly Rose Foundation has urged brands to demand more from TikTok and Meta after ads were found next to harmful content on the platforms.

In the case of Whisker, the inventors of the Litter-Robot, that meant finding a 25-year-old cat to make a marketing metaphor.

WPP Media won Mastercard’s $180 million global media account from Carat. The gain follows WPP Media’s re-entry into the ...

The company is willing to make “bold” structural changes to overhaul underperforming overseas operations.

Merlin Entertainments is to appoint Omnicom agencies both to its global creative and media accounts. It is set to award its global creative account to Adam & Eve/DDB and its media business to OMD.

Wikipedia is to appoint social agency Spin following a competitive global pitch. Spin will be the online encyclopedia’s first ...

The Ad Council is starting up an entertainment arm, thanks to a new partnership with a media and content production company. The longtime nonprofit has launched Ad Council Entertainment, partnering ...

The PepsiCo-owned root beer brand sponsored the World’s Ugliest Dog Contest and is launching limited-edition cans replacing ...

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 ...

The latest news in brand marketing and creativity. Tapping into nostalgia is nothing new — both in concept and as a marketing ...

The 102-year-old magazine partnered with Lego Group for its first Girls of the Year list, highlighting Olympic skateboarders ...