Ad tech acquisitions continue in full swing, with Reddit swiping up Memorable AI to help it improve its ad performance.

NBCUniversal appears to be on a winning streak – as well as winning rights to the NBA’s content, it’s also on track to ...

On today’s news digest: NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands ...

With impact.com/advocate, brands can build flexible, fully automated referral marketing programmes that are straightforward ...

The free and publicly available tool is a simplified version of Yahoo’s in-depth Data Maturity Pulse, a detailed ...

The complexity of this task can be staggering. Marketing activities span the vast landscape of online, offline, owned, earned ...

On today’s news digest: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab ...

In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She ...

“Given the industry's constant evolution, driven by advancements such as AI and developments in cookie deprecation, The Wires ...

Illuma Reacts™ allows Equativ media buyers to expand campaign reach based on the live content behaviours of known audiences ...

A Powerade campaign featuring gymnast Simone Biles that reflects on the mental and physical strains of being an Olympic ...

Jamie Toward, head of data UK & Netherlands at Teads, joins us to discuss the cookie continuation, the current data landscape ...