Their response wasn’t just good-natured fun. It was also an early example of what marketing researchers now call ...

Explore Duke’s Master in Business, Climate, and Sustainability (MBCS), a joint degree from Fuqua School of Business and ...

People increasingly read online reviews before choosing a doctor, with a rating below 3.7 out of 5 often considered a red flag. These reviews have stakes for physicians’ ability to serve patients, ...

When the federal government mandated that pharmaceutical companies publicly disclose every payment to physicians—from conference sponsorships to consulting fees—policymakers expected transparency to ...

However, Nooyi says when she started writing policy papers about supporting women, families and essential workers after her retirement from PepsiCo – she quickly realized her personal story would help ...

From climate change and COVID-19 to violent crime and the national budget deficit: why are Americans increasingly divided over which issues deserve attention? And how do these divisions emerge even ...

When companies report earnings more frequently, they make different investment choices, often abandoning profitable long-term projects that don't pay off quickly. This behavioral shift sits at the ...

Every time your colleague shares their location data or a friend posts their workout routine, they're inadvertently exposing details about you–even if you've never agreed to share your data. This ...

David T. Robinson is the James and Gail Vander Weide Professor of Finance at Duke University’s Fuqua School of Business, and a Research Associate at the National Bureau of Economic Research. He is an ...

Richard Staelin is the Gregory Mario and Jeremy Mario Professor Emeritusof Business Administration at the Fuqua School of Business, Duke University. He joined Duke in 1982 after teaching at ...

As health care grapples with rising costs and technology that is transforming the industry at breakneck speed, data analysis has become a necessary tool, not just for cost optimization, but for ...

Yuji Winet is an Assistant Professor of Marketing at the Fuqua School of Business. His research centers on how people make tradeoffs between novelty and familiarity, how social environments influence ...