Holly Smith replaces Sonika Patel, who lasted less than a year in the role but oversaw the launch of a “Light the Fire” ...

The following is a guest piece written by Shannon Reedy, chief brand officer at Terakeet. Opinions are the author’s own. A brand crisis used to play out in predictable stages: a spark, a media cycle, ...

The KegChup plays on data showing 84% of consumers make their own snacks for the big game, which is the second-biggest food ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Fans Have More Friends” asserts the importance of sociability and unites the brewer’s sponsorships across soccer, Formula 1 ...

The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on ...

The Unilever brand and agency Mythology used a masquerade ball in the style of the Netflix hit to boost long-running work around self-confidence.

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the ...

Choices” contrasts daily prep at the fast-casual Mexican chain with images of nuggets in fryer baskets and frozen burger ...

Upscrolled, Skylight and Yope are growing as TikTok users in the U.S. become disgruntled with privacy concerns, censorship ...

The effort seeks to reinvigorate the company’s flagship brand, explains Hershey Company executive Vinny Rinaldi.

Creative producers companywide will operate under a single global platform to foster collaboration and better tap into ...