Understand the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact.

Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024, driven by significant growth in Thailand, South Korea, and Indonesia. Top brands ...

Coles 360 has partnered with Nielsen to develop a bespoke planning tool to support omni-channel media planning ...

Gracenote Watch Prompts complements both basic program metadata and Video Descriptors with additional information on ...

Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for measurement solutions with ...

YouTube moved into the lead among media distributors in Nielsen's July 2024 Media Distributor Gauge report. Time spent watching YouTube on television was up 7% compared to June, leading the streaming ...

Nielsen data highlights important trends and helps campaigns make the most of this year’s advertising opportunities.

Digital Content Ratings (DCR) report highlights the significant impact the Olympics had on news website traffic in Australia. During the games, Australia’s leading news sites experienced a 27% ...

When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize.

When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize.