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Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.
This marks the second project the artist has worked on with the fashion house. This time, she was inspired by a Japanese ...
For the first time, the organization has handed over its British Pavilion to an international team, while Templo has ...
Last year, Publicis execs descended on Cannes Lions with one mission: take the bullshit out of AI for clients.
From authoritative creative directors wielding red pens to decisions needing six approvals and a thumbs-up emoji. Dave Billing asks if trading tyranny for teamwork lost advertising its vital vision ...
This piece will examine key trends in retail media spending and offer strategies to help brands optimize their investments As ...
At its third-ever Upfront, Netflix made one thing clear: it’s no longer the ad-free disruptor of old. It’s now a full-fledged, ad-funded media powerhouse – just one that happens to still sell ...
Marketers have never had more data at their fingertips. But is more always better? Not according to Usercentrics CMO Adelina Peltea, who is on a mission to fix the broken trust in digital marketing by ...
At the LTK Upfronts in New York, marketers gathered in the hope of catching a glimpse of the future. What they got instead was something far more valuable: an honest, unfiltered look into the present ...
Warner Bros Discovery has officially admitted what many in the industry suspected from the start: HBO still matters. Just two years after the company dropped the iconic name from its streaming service ...
Despite Jimmy Kimmel making the same gag that Seth Meyers had made 24 hours earlier at NBCUniversal Upfront, Disney’s Upfront ...
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