NKE and ADDYY's face off in a global race is shaped by digital shifts, bold branding and evolving consumer trends.

As October comes to a close, we find ourselves at a major crossroads for the sports calendar. Baseball is in its final act, ...

With the start of a 2025 NBA season this week, it’s once again time to take a look at which player has the best current ...

Andrew Wiggins, now with the Miami Heat, scored 18 points in their season opener despite a close loss to the Orlando Magic.

Adidas AG lifted its earnings forecast for the year amid robust demand for retro sneakers like the Gazelle and efforts to ...

From Hindi lettering to taash designs and artist collabs, Indian brands are spinning India’s own sneaker story. ‘Indian ...

Santanu Hazarika’s journey from Guwahati to global stages celebrates art, identity, and the spirit of reinvention.

Booker was born in Michigan, went to school in Kentucky, and now lives in Arizona, but the four-time All-Star’s style is pure ...

At 37, DeAndre Jordan decided to utilize free agency and cut ties with the Denver Nuggets. The veteran center, who is walking ...

The Miss USA 2025 pageant will be held in Reno on Friday. This year's contestants include an "American Ninja Warrior" ...

All four power conferences have had a firing. Penn State's ouster of James Franklin, midway through his 12th season and ...