Tennessee's move to Adidas could benefit Lady Vols recruiting. Kaleena Smith, the No. 1 recruit in 2027 who's signed with the ...

NKE and ADDYY's face off in a global race is shaped by digital shifts, bold branding and evolving consumer trends.

Los Angeles Lakers guard Gabe Vincent helped introduce the adidas x Fear of God Athletics Fall/Winter 2025 collection.

Fear of God Athletics debuts its Fall/Winter 2025 collection, featuring the II Basketball in Wonder Oxide and a 16-piece ...

As October comes to a close, we find ourselves at a major crossroads for the sports calendar. Baseball is in its final act, ...

With the start of a 2025 NBA season this week, it’s once again time to take a look at which player has the best current ...

We answer your questions about how much money Kentucky basketball players get paid, new NIL rules, changes in recruiting and ...

As universities have shuffled apparel deals this offseason, including Georgia Tech agreeing to leave Adidas for Under Armour, ...

Division I commissioners are considering allowing sponsorship patches on player jerseys, which could generate millions for athletics departments. ACC Commissioner Jim Phillips supports the idea as a ...

Georgia Tech athletics announced Friday that it agreed to an apparel contract with Under Armour that will go into effect next ...