Although Bryant spent the entirety of his 20-year NBA career with the Los Angeles Lakers, things almost turned out ...

USC guard JuJu Watkins is already one of the biggest stars in women's basketball as she enters her sophomore season, and she ...

Suns exhibition at the Breslin Center, Michigan native Devin Booker gifted Michigan State basketball with custom Nike shoes.

WNBA fans loved Nike Basketball's funny analogy after Napheesa Collier and the Minnesota Lynx defeated the Connecticut Sun to ...

USC Trojans Juju Watkins, one of the biggest stars in college basketball, has agreed to a massive extension with Nike.

Skims CEO Jens Grede sees parallels between Skims and 1990s Nike, citing cultural influence Experts remain skeptical about ...

However, it seems like the company is doing quite the opposite with a new commercial promoting the USA Women’s Basketball ...

According to a report from new ESPN basketball insider Shams Charania, Watkins has signed a historic deal with Nike. "USC ...

Nike already has a stacked group of men’s talent, including LeBron James, Jayson Tatum, and Kevin Durant. However, it is ...

Five-star brothers Cameron Boozer and Cayden Boozer will follow in their father's footsteps, announcing Friday they're ...

A season ago, Watkins became the all-time leading scorer among freshmen in D1 Women's basketball history, scoring 920 points ...

USC basketball star JuJu Watkins has reportedly signed a multiyear contract extension with Nike. With this extension, which ...