From pole dancing to tattoo prep, the campaign aims to highlight the effectiveness of the brand’s razor starter kit. And earlier this year, Billie rolled out a campaign starring actor Jameela Jamil to ...

Counterintuitive marketing: A Billie's campaign encouraged women to feel free not to shave underarms for swimming. If the Federal Trade Commission has its way, the makers of Billie razors for women ...

This new razor subscription service aims to give women a "pink tax rebate" while also delivery super chic razors and shower products for women. Along with a long list of household goods and services, ...

The ad opens with an engine's vroom and a long, panning shot of hairy legs. A succession of body parts appear: Armpits, stomachs, bikini lines and glabellas (that's the skin between the eyebrows) — ...

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Gooley launched the “internet’s favorite razor” brand when she couldn’t find the product she wanted to see on the shelf The brand was acquired by Edgewell Personal Care Company for $310 million in ...