Adjusting the lineup was the first step. The next was changing the Buick badge. Known as the tri-shield logo, periodic updates over the years aimed to keep it looking fresh rather than dated.

Buick inventory remains very elevated in January 2025, increasing month-over-month in step with the market after dropping ...

and Buick’s new corporate tri-shield logo - now on the hood and no longer on the grille - to top it all off. Inside, there is a new steering wheel, and the dashboard has been redesigned to ...

Buick Enclave sales fell 34 percent to 7,252 units in Q4 2024, behind Acura MDX, Volvo XC90, Lincoln Aviator, Genesis GV80, Infiniti QX60, Audi Q7, Lexus TX.

It seems like every couple of years or so, some rumor emerges speculating that Buick will be getting a convertible, and the Tri-Shield brand has even helped out the rumormill with various topless ...