Adjusting the lineup was the first step. The next was changing the Buick badge. Known as the tri-shield logo, periodic updates over the years aimed to keep it looking fresh rather than dated.

and Buick’s new corporate tri-shield logo - now on the hood and no longer on the grille - to top it all off. Inside, there is a new steering wheel, and the dashboard has been redesigned to ...

It seems like every couple of years or so, some rumor emerges speculating that Buick will be getting a convertible, and the Tri-Shield brand has even helped out the rumormill with various topless ...