Peter Bayer is drawing on his youth-focused sports experience to connect with F1’s fastest-growing audience through music, fashion and social media ...
GM had to pay $450 million in accordance with the 2021 Concorde Agreement in order to get the Cadillac F1 team approved for ...
Cadillac F1 team principal confirmed that the series' newest team will build its cars out of its state-of-the-art Fishers race shop and team's headquarters.
There’s nothing unusual about a team principal holding a press conference before the start of a new Formula 1 season. But ...
Ferrari reserve driver Zhou Guanyu is on the Cadillac Formula One team's radar. Guanyu raced for the Sauber F1 team for three ...
It's official: Cadillac will be the 11th F1 team in the paddock in 2026, now that it's been approved to join the championship by the FIA and FOM. This is the first time the grid's been expanded ...
Cadillac F1 confirmed plans to utilize the under-construction race shop in Fishers previously planned to be used by Andretti Global's IndyCar and Indy NXT teams as its new headquarters.
F1 is dominated by Australian startup sponsors like Atlassian, Airwallex, Airtasker and Stake. What is it that's drawing them ...
A perfect platform, then, for General Motors to introduce Cadillac as the 11th team on the F1 grid – especially when aiming to build a fanbase and a host of commercial deals to bring in ...