Like many of the best car logos, the Tesla logo was originally conceived to look good on the front of vehicles, which it why ...

I n the automotive universe, Mazda is a brand that doesn’t always get the respect it deserves. Yes, everyone knows the Miata ...

On February 13, the Indian carmaker Mahindra opened sales for its new electric vehicles, the XEV 9e and BE 6. For ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

Why Waymo, BYD, Mercedes-Benz, and Nvidia are among Fast Company’s Most Innovative Companies in automotive for 2025.

Carabiners, the metallic hooks favored by rock climbers, might not seem like a particularly rich trove of influence for a ...