Duke Blue Devils forward Cooper Flagg wore the Nike Book 1 in the Countdown to Craziness at Cameron Indoor Stadium.

Suns exhibition at the Breslin Center, Michigan native Devin Booker gifted Michigan State basketball with custom Nike shoes.

The genesis of UCLA Jordan shoes can be traced back to the legendary partnership between Michael Jordan and Nike. In 1984, ...

Although Bryant spent the entirety of his 20-year NBA career with the Los Angeles Lakers, things almost turned out ...

Memorabilia from perhaps the most famous crossover in NBA history is going up for auction later this month. But the item for sale might not be the one you’d expect. The crossover heard ‘round the ...

The 29-year-old wore Kobe Bryant's retro Nike basketball shoes for some of his photos on ... Kuzma took a shot at Nike on social media. After Duke Blue Devils freshman Cooper Flagg signed with ...

After debuting them at the Summer Olympics, Warriors star Stephen Curry and Under Armour have officially released the Curry ...

It is therefore not surprising that Watkins — very much in demand as a public figure and as a basketball star — is very commercially attractive. Accordingly, JuJu Watkins reportedly signed an ...

Jordan.com: Jordan Brand's official website provides another comprehensive destination for purchasing Jordan sneakers for women. Authorized Retailers: Partner stores, both online and brick-and-mortar, ...

In the process, Watkins left her own mark in the history books by becoming the freshman the all-time leading scorer in ...

USC Trojans women’s basketball commit JuJu Watkins has signed a multi-year contract extension with Nike that will also provide her with one of the richest shoe endorsement deals in all of women ...

USC Trojans star Juju Watkins is women’s college basketball’s next big star, and Nike is paying her a handsome sum because of it. ESPN reports Watkins, ahead of her sophomore season, is set ...