New data shows buyers jumping between watching, browsing, and buying, forcing marketers to rethink rigid funnel models. The ...

The platform, rebranded from Smytten PulseAI, focuses on combining AI-driven research with real consumer behaviour to deliver ...

Today’s consumer operates across a fragmented mix of devices, platforms and moments that defy linear connection.

Value and luxury retailers are driving Canadian retail growth as mid-market brands face pressure in a shifting consumer ...

The Egyptian quick commerce market presents growth opportunities driven by consumer demand for rapid delivery. Growth ...

Shishir brings over 30 years of global experience in consumer insights, having led both small and large P&L businesses across ...

WPP has integrated Earth AI models and datasets into WPP Open, its agentic marketing platform. Google Earth AI is the ...

Generative artificial intelligence (GenAI) is opening the door for more researchers to conduct consumer studies than ever ...

The increase in sofa rentals across Pune, Bangalore, and Mumbai reflects a broader shift toward access-based consumption in ...

The quick commerce market in Poland is poised for sustained growth, driven by evolving consumer behaviors and technological ...

Nestle beat first-quarter sales forecasts and stuck to its annual outlook ​on Thursday, riding out the impact of the Iran war ...