While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public relations challenges.

This year, April Fools' Day falls on Tuesday, April 1. The origins of April Fools' Day date back to the 16th century, and ...

With March coming to an end, it is almost time for April Fools' Day. Celebrated annually on April 1, the holiday is known for its pranks, jokes and laughs, whether shared in real life or ...

April Fools’ Day is an unofficial holiday centered around pulling pranks on your friends and family that falls ... “People who were slow to get the news or failed to recognize that the start of the ...

April Fools' origins may go back all the way to ancient civilization, but the exact start of the prank-filled holiday remains unclear.

People who "were slow to get the news or failed to recognize the ... century and celebrated by pulling pranks on others, and in Scotland where April Fools' Day became a two-day tradition.

"People who were slow to get the news or failed to recognize that the ... April fools,'" read History's account of April Fools' Day. "These pranks included having paper fish placed on their ...

According to legend, those who failed to recognize the change of the new year continued to celebrate in late March and early April, leading others to call them "April fools" and pull pranks.

According to legend, those who failed to recognize the change of the new year continued to celebrate in late March and early April, leading others to call them "April fools" and pull pranks.