For This Emerging Swedish Brand, the Streets—And the Subway—Are the Runway
SSON (meaning son of) plays on typical Swedish surnames, like Kjellsson, which “is a common worker’s name in Sweden, one that ...
China Daily Global Edition3d
Spotlight on Chinese aesthetics, Western tailoring as fashion week opens in Beijing
The AW2025 Beijing Fashion Week kicked off its inaugural ceremony on Wednesday evening, with the theme of "Rise of the Orient ...
A Guide To Shanghai Fashion Week Autumn Winter ‘25
Shanghai Fashion Week's schedule for Autumn Winter ‘25 features new brands, international events and plenty of trade shows.
Vogue Business4d
Who won fashion month AW25 on social media?
Brands refined their talent strategies this season, leaning into nostalgic brand ambassadors, subculture-adjacent figures and ...
China Daily Global Edition5d
Shanghai Fashion Week promises fusion of tradition, technology, creativity
As the AW 2025 Shanghai Fashion Week prepares to kick off on March 25, Chinese ethnic fashion brand EP Yaying is gearing up for the opening show. Established in 1988, EP Yaying will showcase a ...