Ruffles All Dressed are available now alongside Lay’s newest flavor, Kettle Cooked Cajun Spice. You can find Ruffles All ...

Frito-Lay is known for keeping up with what flavors consumers crave. This summer alone, the snack giant reintroduced Greek ...

A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot ...

PepsiCo reports in its earnings that people are buying fewer salty snacks from its Frito-Lay brands. It’s not the only food company that is seeking to lure back consumers stung by high prices.

Frito-Lay unveiled a campaign for its Flamin’ Hot line of spicy chips that riffs on romantic affairs and includes a branded phone giveaway, according to a press release. The marketer has partnered ...

Frito-Lay upgrades its previous FIFA deals as a third-tier North American sponsor — for the men’s World Cup in 2022 and the ...

Lay, a subsidiary of PepsiCo, has signed on as a global sponsor of the 2026 FIFA World Cup in North America and the 2027 Women’s World Cup in Brazil.

ZURICH (AP) — Texas-based snacks maker Frito-Lay will be a global sponsor for the next men’s and women’s World Cups and back a “fan of the match” award at every game, FIFA said on Thursday.

Construction of a 5,300-square-foot warehouse in Walla Walla began after the Port of Walla Walla sold part of its Avery ...

Texas-based snacks maker Frito-Lay will be a global sponsor for the next World Cups in men’s and women’s soccer ZURICH -- Texas-based snacks maker Frito-Lay will be a global sponsor for the ne ...