BOSTON — Over the next year, Gillette Co. looks to make a lot of noise as it spends $300 million to market its new Mach3 razor to the world — the ad campaign for the triple-bladed razor that has just ...

CINCINNATI--(BUSINESS WIRE)--Gillette (NYSE:PG), the world’s leading grooming brand, today announced upgrades to its original MACH3 razor in North America beginning this month. These changes mark the ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

Procter & Gamble is launching a raft of eight new Gillette products in January designed to win back customers to the besieged razor icon. The consumer products giant is under pressure to reverse ...

The razor business is all about the blades. Get consumers hooked on your razor, and they buy the highly profitable refill blades forever. That seemingly indestructible, high-margin revenue stream is ...

The battle of the blades is becoming even more cutthroat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year, a bid to slice into rival ...

The FINANCIAL — Gillette. the world’s leading grooming brand, today announced upgrades to its original MACH3 razor in North America beginning this month. These changes mark the first product upgrade ...