In a groundbreaking move for body positivity and inclusivity in fashion, American supermodel Ashley Graham has launched her highly anticipated plus-size fashion line, "Ashley Graham Only at JCPenney." ...

Graham's journey with JCPenney marks a significant return to the retailer where she first made her mark as a model 15 years ago. Her recent launch aims to address a glaring gap in the fashion market: ...

JCPenney and Look Good Feel Better are teaming up to bring workshops for people in cancer treatment and recovery to JCPenney ...

Mom and entrepreneur Anne Ogunrinde is redefining bedtime with soft, sensory-friendly sleepwear that empowers kids through ...

From comfy loungewear to classic sneakers, you can get some of the best clothing for less right now. But the deals end ...

Amazon’s Prime Big Deal Days, aka Prime Day 2, is a great time to stock up on essentials, make big tech purchases and do some ...

Youngstown State University's business school partnered with JCPenney to give students a discount on professional clothing on ...

Over the weekend, model Ashley Graham shared a trailer for a thriller called Omitted, in which she plays a woman who “feels like she doesn’t exist.” In the ultimate twist, it turns out the film is ...

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to ...

Ashley Graham's apparel line, made exclusively for women sizes 14 and up also fulfills JCPenney’s historic embrace of inclusivity.

Kai Trump, President Donald Trump’s 18-year-old granddaughter, has begun using the White House as a backdrop to promote her new line of sportswear, becoming the latest member of the family to attract ...

I’m just honored that JCPenney wanted to collaborate on a really special clothing line for only curvy women. It’s not something you see every day. They really stepped out of their comfort zone with ...