On Sunday, the Kazakhstan tourism board released a new marketing campaign by embracing Borat's catchphrase "very nice!" as its official tourism slogan.

The idea to use Borat's catch phrase belongs to Dennis Keen, a U.S. citizen living in Kazakhstan, who is married to a Kazakh woman and has a business running walking tours.

Kazakhstan's foreign minister on Monday thanked "Borat," the Sacha Baron Cohen comedy that the Central Asian nation once banned for lampooning its people, for massively boosting its tourism.

In the film, Borat is accompanied on his journey across America by his producer, a grossly obese, unshaven fellow of questionable hygienic diligence named Azamat. One evening, Borat emerges from ...

Subsequently, Kazakhstan’s tourism department embraced the phrase “ Very Nice ” to promote tourism, capitalizing on the popularity of Borat. UFC 310: Shavkat Rakhmonov vs. Ian Garry Details ...

On Sunday, the Kazakhstan tourism board released a new marketing campaign by embracing Borat's catchphrase "very nice!" as its official tourism slogan. (AP Photo/Matt Sayles, File) By: Sarah Dewberry ...