Grab the Lego DREAMZzz The Never Witch’s Midnight Raven set for its lowest-ever price at Amazon

As of Oct. 17, the Lego DREAMZzz The Never Witch’s Midnight Raven set is discounted at Amazon to $69.99, 30% off its list ...

How Lego pivoted from toy bricks to become a lifestyle label for all ages

Both the Lego flower line and the Milky Galaxy set, which is part of its Art line, were introduced to consumers in the last five years. They are part of a strategic shift away from the perception of ...
Flickering Myth

Back to the Future comes to LEGO Speed Champions with new set

The LEGO Group has officially unveiled the LEGO Speed Champions Time Machine from Back to the Future (77256) set which is ...
MotorTrend on MSN

Mattel’s Brick Shop Is Trying to Get You to L'ego Your Lego Cars

I f you haven’t built anything out of Lego bricks since you were a kid, you might be surprised to learn how popular Lego is ...
MotorTrend on MSN

This New Lego Shelby Cobra 427 S/C Build Set Is Literally a Kit Car

As the line between children's toys and adult toys becomes increasingly blurred, Lego has come right out and said it: The ...