Loom bands are taking the world by storm – and it’s not hard to see why. Rainbow-coloured and cheap, kids and adults can have hours of fun putting together flash designs with these bright pieces of ...

A series of patent infringement lawsuits may finish weaving their way through the courts soon as Choon's Design LLC readies a new tactic for coping with knockoff products. The Wixom, Mich.-based maker ...

Forbes contributors publish independent expert analyses and insights. I write about global education, game-based learning, kids, & culture. Rainbow Loom is not just a craft set. It may also be a ...

Eight-year-old Mimi explains why she loves loom bands and demonstrates the basics Why are "loom bands" one of the most popular toys in the world at the moment? In this era of babies playing with ...

Why are "loom bands" one of the most popular toys in the world at the moment? In this era of babies playing with tablets and young teenagers living and breathing social media, it seems curious to find ...