Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...

The marketing landscape in Medicare Advantage (MA) is facing a reckoning. If you're leading an agency, the message is clear: ...

WPP is throwing open the doors to its AI engine, unveiling WPP Open Pro, an AI marketing platform designed to let brands plan ...

WPP today launches WPP Open Pro, a groundbreaking new edition of its AI marketing platform, WPP Open, designed to empower ...

The real estate giant has been testing a tech platform in Sydney that pushes more new property listings out before they go ...

According to the company, WPP Open Pro will allow brands to plan, create and publish campaigns directly through the AI ...

WPP has appointed Cindy Rose to turn it around after it lost its crown as the world's biggest ad group to French rival ...

ELIZABETHTOWN, PA. — Following the release of the USDA’s cattle and beef pricing plan, the American Association of Meat ...

Success in influencer marketing isn’t about being louder. It’s about smarter creator chemistry,” says Evangeline Leong, ...

Marvel Studios Avengers Doomsday and Spider-Man Brand New Day reports tell us that Marvel has some very bold plans in store ...

WPP launches WPP Open Pro, an AI-driven marketing platform designed for smaller brands and existing clients to enhance campaign creation and publication. Led by new CEO Cindy Rose, the platform aims ...

After 30 years in B2B marketing and CABs, one veteran shares final lessons on building programs that inspire trust, action ...