And as with most marketing, the push to spend ramps up around the holidays. Adobe found social media was a main driver behind ...

European legislators have reached a deal on a major rewrite of the region's pharma policies, pushing forward a framework ...

When developing a detailed annual plan, the biggest pitfall to avoid is not having a defined process. There are a lot of ...

The decision to close the Coca-Cola production facility in Hawaiʻi is part of a strategic optimization plan for The Odom ...

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do ...

PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Steve Metsch is a freelance reporter for the Naperville Sun. If you know of a business you’d like to see profiled in Down to ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Texas lawmakers heard conflicting reports on the state’s readiness to fight the New World Screwworm, which is approaching the ...

Not for your estate survivors after you die, but instead for you before you die, so you don’t repeat the same mistakes of ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...