Walk into any luxury department store in 2025 and you'll notice something almost theatrical. On one side, a shopper loads up on Louis Vuitton canvas bags, Gucci double-G belts, and Fendi FF-printed ...

Throughout its 130 years, the Louis Vuitton monogram has covered everything from hard-sided travel trunks to top-handle ...

Eight bachelorette guests walked into a Nashville pop-up and left 90 minutes later with custom hats, full camera rolls, and a ...

From a premium upgrade on the Daytona to one of the Crown’s most daring designs ever, here are all the latest additions to ...

A well-chosen notecard says something about you before the recipient even reads a word. The weight of the paper, the design on the front, the way your name sits in a particular typeface: these details ...

The franchise is calling this a brand and uniform "refresh," as it sticks to the theme it developed six years ago.

Along with a fiercer Ram head, there is an overall cleaner and more refined look, replacing gradient color with a solid ...

From mass email to apparel and beyond, UAB’s brand touchpoints are diverse and varied. Reference this section for general logo usage guidance and review the Logo Usage Chart (PDF) for a high-level ...

The Los Angeles Rams today announced a refined brand and uniform refresh, marking the next evolution of the team's visual ...

In the buildup to the 2026 World Cup, several NFL stadiums have been dealing with a peculiar headache: multi-hundred-foot rooftop logos that, by FIFA mandate, must not be visible during the tournament ...

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new ...