It has been a busy week for PUMA's basketball division. First, the brand signed NBA All-Star Tyrese Haliburton to a "massive" ...

Buyers have until 6 a.m. on Saturday Oct. 12 to sign up for the exclusive drop and receive a purchase link later in the day.

Suns exhibition at the Breslin Center, Michigan native Devin Booker gifted Michigan State basketball with custom Nike shoes.

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It seems easier to get into the Naismith Memorial Basketball Hall of Fame than it is to make an NBA All-Star team.

It was this time last year that Skechers stormed the NBA by signing top players and unveiling two new basketball shoe lines. Fast forward one year and the brand has moved onto the second phase of ...

Behind the scenes of women’s basketball’s boom, there’s tension brewing over footwear. Entrepreneurs and researchers want ...

Jaylen Brown, the one-time Cal hoops prodigy, was MVP of the NBA Finals in June but he had the rest of the summer off while four of his Boston Celtics teammates ...

"It's not that people don't want to pay $20 or $30 for shoes," O'Neal said at the Black Footwear Forum. "They don't want ...

Tyrese Haliburton caused some conversation on social media following his 2024 NBA Media Day appearance by wearing Prada’s ...

Women's college basketball star JuJu Watkins extends her deal with the sportswear brand Nike, having first signed in 2022.

Indiana Pacers point guard Tyrese Haliburton is continuing his ascent toward superstardom, landing a major endorsement contract with Puma. "I'm super ...