Hall of Famer Jerry West will be honored by the Los Angeles Lakers prior to Tuesday's regular-season opener against the ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and ...

Data Skrive is a technology company that takes human-written and -edited content, and then uses AI to assemble it into ...

Nike has been a partner of the NBA since 1992, a marketing partner of the WNBA since 1997, and a G League partner since 2017.

The Sacramento Kings announced a new multi-year jersey patch partnership with Reviver ahead of the 2024-25 NBA season.

From Siegelman Stable's latest edition of the New York Knicks cap to a 'Very Special' bottle of LeBron James x Hennessy ...

Nike will continue to design and manufacture NBA, WNBA and G League uniforms and on-court apparel through 2037.

In an exclusive interview with Newsweek Sports, Klutch Sports Group's Andrew Feinberg explains the rise and future of sponsor ...

Colorful courts are back for the NBA Cup. Here are some of the best and worst designs for the 2024 in-season tournament.

New Balance has unveiled its "Team Tactical" footwear and apparel collection for the start of the 2024-25 NBA season.