The Phoenix Suns have officially released their new NBA Cup court design. Check out why everyone is in love with the colors ...

New Balance has unveiled its "Team Tactical" footwear and apparel collection for the start of the 2024-25 NBA season.

Data Skrive is a technology company that takes human-written and -edited content, and then uses AI to assemble it into ...

Maryland Athletics announced the launch of an exclusive merchandise line produced with Under Armour Tuesday. The new ...

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

With the WNBA season now complete and the NBA campaign now underway, it’s a good time to assess the state of the basketball trading card market. The far-reaching popularity of Caitlin Clark and Victor ...

Nike has been a partner of the NBA since 1992, a marketing partner of the WNBA since 1997, and a G League partner since 2017.

US sportswear giant to continue as exclusive on-court uniform and apparel provider for NBA, WNBA and NBA G League until 2037.

Nike and the NBA have announced Nike will keep exclusive rights to manufacture uniforms, on-court apparel and fan apparel for ...

"Oh, I think it goes with the jerseys perfect," L.A. swingman Austin Reaves said. "Oh, so when we wear these, this is gonna be the court?" four-time All-NBA center/power forward Anthony Davis ...

The NBA is back. Well, sort of. Preseason basketball is here, and while the games may not technically count, they do give us our first look at how all the offseason moves made around the league ...

from shooting hoops on a full-sized NBA court to getting up-close with the prestigious Larry O’Brien Trophy. Visitors can also shop for exclusive merchandise, personalise their NBA gear, and even ...