It has been a busy week for PUMA's basketball division. First, the brand signed NBA All-Star Tyrese Haliburton to a "massive" ...

Jerry Lorenzo has more basketball sneakers under his Fear of God Adidas Athletics sub-label coming.

In addition to releasing the aforementioned All-Pro Nitro Elite, Puma also announced the signing of Indiana Pacers All-Star ...

JuJu Watkins of USC women's basketball is taking the baton from Caitlin Clark as the foremost star in women's college hoops ...

USC guard JuJu Watkins is already one of the biggest stars in women's basketball as she enters her sophomore season, and she ...

USC Trojans women's basketball star Juju Watkins has reportedly agreed to one of the richest shoe endorsement deals in the ...

Suns exhibition at the Breslin Center, Michigan native Devin Booker gifted Michigan State basketball with custom Nike shoes.

Behind the scenes of women’s basketball’s boom, there’s tension brewing over footwear. Entrepreneurs and researchers want ...

It was this time last year that Skechers stormed the NBA by signing top players and unveiling two new basketball shoe lines. Fast forward one year and the brand has moved onto the second phase of ...

Although young, Moolah Kicks has quickly become a go-to brand for women basketball players. Its newest moves should earn the ...

ESPN has hired Shams Charania as their new Senior NBA Insider. “I am honored to join ESPN as the company’s Senior NBA Insider ...

Women's college basketball star JuJu Watkins extends her deal with the sportswear brand Nike, having first signed in 2022.