Nike has planned a two-day event to celebrate the release of the Ja Morant Ja 2 shoes in Memphis this weekend. See the ...

The New York Liberty celebrated their WNBA championship win with a parade through New York City's Financial District. See ...

The Emirates NBA Cup 2024 tips off on Nov. 12 and will once again feature playing courts with a bold and distinctive style.

The Lakers drafted Bronny with the 55th pick in June, and awarded him a four-year, $7.9 million guaranteed contract after ...

Upstart sports drink brand Recover 180 added a number of NBA players to its roster of brand endorsers ahead of the 2024-25 ...

With star freshmen and top NBA prospects Ace Bailey and Dylan Harper, Rutgers is ranked in the preseason AP men's basketball ...

UTSA Athletics has struck a new apparel deal with one of the most iconic brands in sports as Nike will become the official ...

A few businesses recently vacated, but many more are joining the roster at the Lehigh Valley’s largest shopping center.

Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.

Rutgers basketball stars Ace Bailey and Dylan Harper have been wearing Nike sneakers all fall. Will the rest of the athletic department follow suit?

Nike has been a partner of the NBA since 1992, a marketing partner of the WNBA since 1997, and a G League partner since 2017.

Nike Inc. has officially signed a historic 12-year global partnership agreement that extends its relationship with the NBA, ...