New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians and some members of the public who compared it to a clearance sale advert.

Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a threat to kick Kiwis out."Everyone Must Go!" reads a slogan printed across posters of people in New Zealand's majestic landscapes - part of a NZ$500,

A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are leaving the country in droves.

Critics have downplayed the campaign's slogan, with some saying it sounds like a discount store promotion or even a public restroom sign

Posters using the slogan "everyone must go" were intended to attract more Australians to visit, but has since been labelled tone deaf, as the country deals with record emigration rates and unemployment.

The timing of the campaign has many complaining that the slogan is tone deaf – and references bathroom activities.

New Zealand’s new $500,000 tourism campaign to try and lure Aussies across the ditch is being mocked for its three-word slogan. New Zealand’s new tourism campaign aimed at Australians with the slogan “Everyone Must Go” is being mocked.

Morning Report listeners — have been brainstorming alternatives to the newly unveiled ‘Everyone must go’ tourism campaign. Prime Minister Christoper Luxon and Tourism Minister Louise Upston on Sunday launched the $500,

Prime Minister Christopher Luxon said he ‘[knows] there’s lots of chat about whether everyone loves the slogan or not.’ But ‘the fact that we’re talking about it is a go