Although Bryant spent the entirety of his 20-year NBA career with the Los Angeles Lakers, things almost turned out ...

USC guard JuJu Watkins is already one of the biggest stars in women's basketball as she enters her sophomore season, and she ...

Suns exhibition at the Breslin Center, Michigan native Devin Booker gifted Michigan State basketball with custom Nike shoes.

USC Trojans women's basketball star Juju Watkins has reportedly agreed to one of the richest shoe endorsement deals in the ...

WNBA fans loved Nike Basketball's funny analogy after Napheesa Collier and the Minnesota Lynx defeated the Connecticut Sun to ...

USC Trojans Juju Watkins, one of the biggest stars in college basketball, has agreed to a massive extension with Nike.

Skims CEO Jens Grede sees parallels between Skims and 1990s Nike, citing cultural influence Experts remain skeptical about ...

Nike has played a big role in promoting women's basketball and making WNBA players more visible and popular. The giant shoe brand celebrated 25 years of support in July 2024, and Team USA’s women’s ...

However, it seems like the company is doing quite the opposite with a new commercial promoting the USA Women’s Basketball ...

According to a report from new ESPN basketball insider Shams Charania, Watkins has signed a historic deal with Nike. "USC ...

Nike already has a stacked group of men’s talent, including LeBron James, Jayson Tatum, and Kevin Durant. However, it is ...

In the process, Watkins left her own mark in the history books by becoming the freshman the all-time leading scorer in ...