Behind the scenes of women's basketball's boom, there's tension brewing over footwear. Entrepreneurs and researchers want ...

Memorabilia from perhaps the most famous crossover in NBA history is going up for auction later this month. But the item for sale might not be the one you’d expect. The crossover heard ‘round the ...

Kevin Garnett says no one in Jaylen Brown's stature has ever declined a big offer from a top shoe company to start his own ...

Fuller has had quite a journey that was shaped by Tim Duncan and Chris Paul, among others, as he has become a basketball ...

At LSU, his crew was the one that football and basketball players would hit up ... More people knew about adidas and Nike shoes and they already had excitement surrounding them.

Travis Kelce exclusively told E! News that he would never say never to starring in a romantic comedy, especially if he got to ...

USC Trojans women’s basketball commit JuJu Watkins has signed a multi-year contract extension with Nike that will also provide her with one of the richest shoe endorsement deals in all of women ...

According to ESPN's Shams Charania, the 19-year-old agreed to a multiyear contract extension with Nike that will give her one of the richest shoe deals in women's basketball history. Charania ...

Nike Basketball, with whom Collier collaborates on sneakers, took notice of the performance and posted on X (formerly Twitter) to join the conversation after the game. Nike Basketball's account ...

USC star JuJu Watkins has agreed to a multiyear contract extension with Nike, which according ... will give her "one of the richest shoe endorsement deals in women's basketball." ...