On the occasion of a new release with Jordan, we count down the NYC brand's great contributions to the Swoosh archive.

Women’s college basketball is in need for a star to replace the supernova that was Caitlin Clark. Enter JuJu Watkins. The ...

Nike already has a stacked group of men’s talent, including LeBron James, Jayson Tatum, and Kevin Durant. However, it is ...

Suns exhibition at the Breslin Center, Michigan native Devin Booker gifted Michigan State basketball with custom Nike shoes.

USC Trojans women's basketball star Juju Watkins has reportedly agreed to one of the richest shoe endorsement deals in the ...

USC Trojans women’s basketball commit JuJu Watkins has signed a multi-year contract extension with Nike that will also provide her with one of the richest shoe ...

USC guard JuJu Watkins is already one of the biggest stars in women's basketball as she enters her sophomore season, and she ...

In the process, Watkins left her own mark in the history books by becoming the freshman the all-time leading scorer in ...

Expectations are sky-high for Watkins and USC, who were placed at No. 3 in the country in ESPN's most recent preseason top-25 ...

USC sophomore guard JuJu Watkins signed a multiyear extension with Nike that will give her one of the most lucrative shoe ...

The growth of women's basketball has been on full display over the last few months. From record attendance and viewership in ...

LeBron James leads the way in lifetime endorsement deals, with Dwyane Wade, Messi, and others showcasing lucrative ...