Nike is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes.

Memorabilia from perhaps the most famous crossover in NBA history is going up for auction later this month. But the item for sale might not be the one you’d expect. The crossover heard ‘round the ...

The LA Lakers icon LeBron James could not stop himself from commenting on the USC Trojans star JuJu Watkins' latest Instagram post in which she collaborated with Nike to promote a short line.

Michigan State basketball nearly recruited one of the best players in the world. On Tuesday night, he came back to pay homage ...

USC basketball star JuJu Watkins has secured massive shoe endorsement deals with Nike, marking a significant milestone in her career. This deal highlights Watkins' rising influence in sports and the ...

For many years in the world of sport, Nike and Adidas have had a duopoly as the main sports brands. However, many sportspeople have chosen to break away so here are seven sportsmen ...

Beyond the basketball court, some of the richest NBA’s players have truly made money with their smart business ventures and ...

Ask Cayden Boozer when the last time he and twin brother, Cameron, had lost a tournament, and it takes a minute for him to remember. He pauses, looks into the a ...

The “Michigan State” Nike Book 1. He wore the pair throughout the game. Earlier in the day at Michigan State men’s basketball ...

Michael Jordan may be the GOAT, but there was one moment where a rookie Allen Iverson famously got the best of him, and the ...

The idea was simple: reunite four college teammates in the pros, and bring a title to the Garden. The reality was more ...

Travis Kelce explained the stories behind two of his childhood nicknames during a recent episode of New Heights, the podcast ...