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JuJu Watkins has agreed to a multiyear contract extension with Nike that will give the Southern California star one of ...

Suns exhibition at the Breslin Center, Michigan native Devin Booker gifted Michigan State basketball with custom Nike shoes.

Athletes and sneaker brands no longer have to wait to form partnerships. But none have been more important than today's ...

For as much heat as Nike has taken for a down year s of business, 2024 has been far from lacking on the collaboration front.

Nike’s forthcoming drop is a three-way collision of Dunk history. The Co.Jp line, short for “Concept Japan,” originally ran ...

Every sneaker Nadal won for a Grand Slam victory, as well as the history of his Nike contract and commercials.

On the occasion of a new release with Jordan, we count down the NYC brand's great contributions to the Swoosh archive.

An October 1 article from the Associated Press reporter Anne D'innocenzio shed light on the ongoing sales struggles that ...

Nike’s Killshot 2 kicks have become a cult classic with people who embrace retro styling, looking timelessly cool with just ...

The new model was designed in conjunction with Eliud Kipchoge, who tested the shoe on asphalt and dirt roads in Kenya ...

Nike's ongoing struggles are giving Adidas a chance to keep taking market share from its larger U.S. rival, but the German ...