Old Spice rose in popularity in the 2010s as it shifted its image to more closely associate with modern masculinity, humor, and internet culture. Remember those over-the-top “The Man You Could Smell ...

Fresh off a wildly successful week in New Orleans, the Old Spice Guy and his No Sweat Predictor are bringing their legendary antics to Instagram Live ...

Follow your nose: how scent and travel are intrinsically interwoven The perfume industry has long been rooted in travel and ...

If you already look like a snack, here's your chance to smell like one too! Due to popular demand, Crumbl and Dove are ...

But now, the world of fine fragrance is expanding into the car space, and what was once an overlooked functional product is ...

My pits were primed! I turned up the heat, wore wool sweaters, and tested seven natural deodorants, then six anti-perspirants — each for three to four days with at least one day of underarm rest in ...

The team’s approach could inspire museums to entertain visitors with odorous features such as smellscapes. In fact, the ...

Spoiler alert: If you don't cut your fingernails, you're going to get ghosted.

On Monday, Bath & Body Works announced its collaboration with Disney, launching an enchanting new fragrance line inspired by six Disney Princesses: Ariel, Belle, Cinderella, Jasmine, Moana ...

Want to smell like a star? While plenty of Hollywood guys have featured in fragrance campaigns over the years — who could forget Adam Driver’s viral transformation into a centaur for Burberry?