Brand impersonation is a marketing problem wrapped in a cybersecurity disguise. Here's what leaders need to know.

Cracker Barrel cut ties with marketing firm behind its disastrous logo change, which drew ire from everyone from President ...

Cracker Barrel Old Country Store Inc. on Thursday said it would stop working with the consultancy that advised it on a logo ...

The marketing and consulting firm behind the Cracker Barrel Old Country Store logo refresh — one that saw the temporary and ...

Marc Weinstock is leaving Paramount as its President of Global Marketing and Distribution. The news comes as Josh Goldstine is finaling a contract to be named in the new role. Weinstock is responsible ...

Motion picture marketing czar Josh Goldstine is in final talks to come aboard Paramount as the new Global Head of Marketing and Distribution under the studio’s new Motion Picture co-chairs Dana ...

As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

In celebration of its 160th anniversary, HSBC has partnered with Pantone to introduce the signature "HSBC Red", making HSBC the first Hong Kong financial institution to have its own brand colour. This ...

Cracker Barrel Old Country Store Inc. ended its partnership with the marketing firm behind its short-lived logo change, as ...

New Delhi: BMW has introduced a revised version of its emblem for production vehicles, marking a shift that brings its earlier digital-first logo into physical form. The updated badge debuted on the ...

American tech giant Google brought back its old school logo, marking its 27th birthday on Saturday. The Google logo displayed on the homescreen of the search engine’s page featured its first-ever logo ...