Facebook parent Meta is joining the race to field humanoid robotics. Meta Platforms is establishing a new division within its Reality Labs unit to develop AI-powered humanoid robots that can assist with physical tasks, according to an internal company memo viewed by Reuters on Friday.

Humanoid robots have entered the Oprah phase: You build a humanoid robot! You build a humanoid robot! Everyone build a humanoid robot! According to a story by Bloomberg’s Mark Gurman, who often gets leaks right, Meta is now planning a major investment into building humanoid robots.

Technical know-how and existing supply chains give Chinese electric-vehicle makers a significant head start in the sector.