introducing the Sistem51 – so named because the movement is made from just 51 pieces – a bid to finally make proper mechanical watches affordable again. The Swatch Sistem51 Hodinkee Vintage 84 ...

Today, ETA designs and produces movements, which are the engines that power mechanical, quartz, and Swatch watches. The ...

Is it the Swiss watch industry's fight back against ... an Apple Watch when they're really wearing a mechanical watch. Thankfully, my Swatch worked every time I used it, saving me from embarrassment.

Swatch came up with .beats to sell their special line of .beats watches. But they weren’t the only ones to divide the solar day this way. A few months before Swatch’s announcement of .beats ...

An innovation by Japanese watchmaker Seiko—a battery-operated quartz watch—kept time more accurately than its mechanical counterparts ... founder and chairman of Swatch Group Nicolas Hayek ...