Forbes contributors publish independent expert analyses and insights. Michele Herrmann reports on hotels, attractions and food/drink news. This article is more than 3 years old. Visit Sweden's new ...

The national tourism board of Sweden says it is suffering from an identity crisis. One in two adults in the US are not able to tell the difference between Sweden and Switzerland. Visit Sweden recently ...

Add Yahoo as a preferred source to see more of our stories on Google. Sweden or Switzerland? Swedish tourist board launches campaign to explain the difference Sweden’s tourist board has decided it is ...

Visit Sweden in 2025 for an elevated experience in Stockholm and Gothenburg, new hiking trails in the Stockholm archipelago, and cultural events across the country. Are you planning to visit Sweden in ...

If you’re looking for the coolest of coolcations, then a visit to Sweden’s capital city should be on your travel bucket list.

In 2010, Sweden is reaching out to travelers attuned to "eco cool" as lifestyle choice that influences the way they live, work and travel. Sweden is an ecologically oriented country that invites ...

Some like it cold. While plenty of beach-bound travelers spend big to escape the seasonal chill, more than a few say: Winter? Brrrrrrr-ing it! That was my family last December, so wistful for ...

Sweden has become the first country to be offered "on prescription" by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

Sweden is the quintessence of Nordic charm, and on a trip to Sweden, visitors will find a combination of the country’s medieval heritage and modern attractions. The country is recognized for its ...

In a bid to ease pressure on popular destinations, a new project highlights 24 locations in Sweden where you’re incredibly ...

Spaceport Sweden seeks to offer suborbital flights and training programs that empower space enthusiasts to experience what it feels like to journey toward space. In the realm of space exploration, ...