Why Sweden is hoping tourists will get bored when they visit - The country is promoting empty itineraries and ‘embracing the ...

Travel well in Sweden with these essential 'know before you go' tips! They'll help you understand what to expect, how to ...

Sweden launches a playful campaign urging travellers to slow down, unwind, and embrace boredom in its peaceful, nature-filled landscapes this winter.

Gazing at an open fire deep in the forest, watching the stars light up the sky, waiting for the Aurora, hoping for fish to ...

Sweden is the quintessence of Nordic charm, and on a trip to Sweden, visitors will find a combination of the country’s medieval heritage and modern attractions. The country is recognized for its ...

TEMPO.CO, Jakarta - The government of Sweden has launched an innovative tourism campaign that promotes improvement of mental and physical health through traveling to the country. The campaign called ...

NEW YORK -- The Swedish tourist board teamed with three partners to form a marketing group charged with promoting the Scandinavian country to the U.S. meetings and incentives industry. Joining the ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. New ...

In 2010, Sweden is reaching out to travelers attuned to "eco cool" as lifestyle choice that influences the way they live, work and travel. Sweden is an ecologically oriented country that invites ...