Acne Studios picking muse Charli XCX to star in its Spring 2025 campaign definitely falls into that category since the Swedish fashion house outfitted the singer for her tour. "I've been wearing ...

Swe-s has revealed Treadfine: its next brand working to replace the wear-and-tear nylon production process with more durable ...

Enter Toteme, the Swedish label that has done more to make minimalism exciting and desirable than any other. Founded a decade ago by Elin Kling and Karl Lindman, by 2022, annual revenue had overshot ...

But here’s the interesting part: “Nobody knows what’s in the parcels,” says salesman Ludvig Boden Granberg, dressed in traditional northern Swedish clothes. Customers in front of the stand ...