Meanwhile, Meta announced its own Sora alternative. It’s called Movie Gen, its third iteration of generative AI products for image and video editing. Movie Gen can generate video and audio with a single text prompt, just like Sora. It also lets you edit existing videos with text prompts.

Meta has created a generative AI video tool that will allow its users to create and edit video as well as audio based on text prompts. The feature, called Movie Gen, can even create video footage from an uploaded photo of someone.

Meta has just unwrapped a new potential tool for — or threat to — Hollywood. The internet giant, the parent company of Facebook and Instagram, on Friday announced Movie Gen: a new AI tool that can create realistic-looking videos clips (with synchronized AI-generated audio) that are up to 16 seconds in length based on a